‘Best Burger 2018’
Someone sent us a very kind message the other day. They said they’d never eaten at Balans Soho Society before but wanted to let us know how much they’d enjoyed the experience and that they were awarding us their very own personal Best Burger 2018 award. We have to admit that we had a bit of a teary Sally Field at The Oscars moment, (‘You like us! You really like us!’) – although obviously, we would have been wearing a nicer dress and better shoes. We take a huge amount of pride in what we do, but sometimes, in the heat of the kitchen and the rush of a busy service, it’s easy to forget that that’s what it’s all about – making people happy.
We know from experience that it’s not always necessary to perform miracles of gastronomy to achieve that either. More often than not it’s about getting the simple things spot on. Our ‘Infamous Balans Burgers’ are fantastic quality, 100% Scotch Aberdeen Angus beef with crisp gem lettuce, fresh beef tomato, thin slices of red onion, dill pickle, smoked streaky bacon and English cheddar cheese, all served up on a brioche-style bun just lightly toasted on the chargrill. That’s it. You’d be hard-pressed to find something more straightforward. Someone saying that they loved it, though and that they preferred our burger to all the other burgers they’d had – well, it might not be some fancy national award, but, you know, to us it was even more meaningful. After 30 odd years of serving them and hopefully getting those simple details right, it was fantastic to hear. Now, all we need to do is to make sure we win their ‘Best Burger 2019’ award too…