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Earn points and get exclusive offers
with our keyholder card...

Terms & Conditions


  1. To collect points, simply hand your Keyholder Card over when you pay for any food or drink at any Balans. We’ll add the points to your card for you.

  2. You’ll earn one point for every £2 you spend (not including VAT), and we’ll credit this to your Keyholder Card.

  3. We don’t award points for any money you spend on cover charge, door charge, optional service charge, discounted items, meal vouchers, food and drink credits, additional gratuities and redeemed Keyholder rewards.

  4. We work out how many points to award you on each visit by totalling the money you’ve spent on food and drink, minus optional service charge and discounts. We’ll manually adjust points earned for redemptions.

  5. Once you’ve earned 250 points you’ll be entitled to a credit of £25. You can spend this on food and drink only. We can’t swap it for cash.

  6. Credits and part credits can only be redeemed by the cardholder. We’re sorry but we’re not able to transfer credits or part credits to a third party.

  7. You can only collect and redeem points at Balans restaurants in London, England. You won’t be able to use the card in our Miami restaurants.

  8. It’s one person only per card and account. And we can’t transfer your account to anyone else.

  9. The cardholder must pay the whole bill to earn points. Unfortunately we can’t credit split bills. And the cardholder needs to be present when any credits are redeemed.

  10. We can only accept one Keyholder Card per transaction, both to earn points and redeem credit.

  11. We’re hoping to continue the Keyholder Card programme, but we reserve the right to revise or cancel it without notice.

  12. When you use a Keyholder Card you are agreeing to these terms and conditions.

  13. We’re not able to give Keyholder Cards to Balans employees.

  14. We reserve the right to refuse to accept or issue a Keyholder Card without reason or notice.

  15. We’re not responsible for lost or stolen cards, and we’re afraid we can’t replace them, or the points collected. Although you’d be more than welcome to apply for a new card.

  16. We can only award points at the time of purchase. If you don’t have your Keyholder Card on you, we’re afraid we’re not able to credit you at a later date.

  17. We reserve the right to make changes to these terms and conditions at any time and without notice.

  18. The maximum food and drink credit you can redeem at any one time is £100.

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Come On In – The Water’s Warm…

Join us. Balans Soho Society exists exclusively for the benefit of its members.
Sworn to uphold the principles of conviviality, benevolence and reciprocity,
we have a way with outsiders – we invite them in for a drink!

1. Get a card

They’re available at all our restaurants. We’ll activate it and you’ll start earning points straight away.

2. Register it

To start redeeming your rewards all you need to do is register your card right here on our website.

3. The rewards

Earn points as you spend. Each time you accumulate 250 points, you’ll receive £25-worth of food and drink.

What’s more, you’ll benefit from a host of Keyholder privileges, which could range from free cocktails to special members-only events.

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