FYI

Shop With Gwynneth

The news that Gywinnie Paltrow has plans to expand the retail side of her lifestyle brand, Goop – potentially bringing it to London – has us all excited beyond belief. Imagine being able to just pop by to pick up fresh supplies of her ‘Sex Dust’ – ‘a lusty edible formula alchemized to ignite and excite sexy energy in and out of the bedroom” or a new bottle of psychic vampire repellent, comprising “sonically tuned gem elixirs’. Stuff happens – you never know when you might need that. And as for her now infamous rose-quartz vaginal eggs at $350 a pop…

According to the Goop website all these products are designed to let people ‘shop with meaning’. I’m not sure what the insertion of eggs means exactly and we wouldn’t necessarily advocate the use of any type of egg other than the free-range variety we use in our ‘High Society Eggs Benedict’, but our advice would be, if you absolutely have to, then, for heavens sake at least tie a bit of string ’round it first…ease of retrieval, surely, is a must.

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